In 'Nudge,' Thaler and Sunstein argue that by understanding how people think, we can design 'choice architectures' that nudge people toward better decisions for themselves, their families, and society. The book introduces the concept of 'libertarian paternalism,' where gentle nudges guide people toward beneficial choices without limiting their freedom. It explores various aspects of human decision-making, including the distinction between the 'Automatic System' and the 'Reflective System' of thinking, and provides numerous examples of how nudges can be applied in real-life scenarios to improve outcomes in health, finance, and other areas[1][3][5].
Finding Ultra recounts Rich Roll’s remarkable journey from an out-of-shape, mid-life couch potato to one of the world’s top ultrarunners. The book chronicles his battle with alcoholism, his transformation into an elite endurance athlete, and his adoption of a plant-based lifestyle. It includes his experiences in the elite Ultraman competition and the EPIC5, five Ironman-distance triathlons completed in less than a week on different Hawaiian islands. The revised and updated edition provides practical tools, practices, and strategies for optimal performance, longevity, and wellness, making it a guide for anyone seeking to transform their life through self-discovery and a healthier lifestyle.
In this book, Steven Pinker argues that language is an innate human ability, produced by evolution to solve the problem of communication among social hunter-gatherers. He explains how language works, how children learn it, how it changes, and how the brain computes it. Pinker refutes common ideas such as the Sapir–Whorf hypothesis and the notion that language is a human invention. He supports his argument with examples from linguistics, psychology, and popular culture, emphasizing that language is a specialized 'mental module' rather than a mark of advanced intelligence. The book also includes updates on advances in the science of language since its initial publication.
Voicing Change is a culmination of Rich Roll's eight-year journey of interviewing unique thinkers and visionaries on his acclaimed podcast. The book distills the collective wisdom from these conversations into thoughtful essays and first-person wisdom, focusing on themes of intentional living, life lessons, and enduring inspiration.
Created by Rich Roll and Julie Piatt, this book shares their experiences and the health benefits of a plant-based lifestyle. It includes a variety of easy-to-prepare whole food recipes, such as hearty breakfasts, lunches, dinners, smoothies, juices, and desserts. The book is not just a recipe collection but a comprehensive guide to long-term wellness, body, mind, and spirit health, and a celebration of a simple and sustainable lifestyle.
In today’s episode, cognitive neuroscientist & former Senior Advisor in the Obama White House, Dr. Maya Shankar joins Rich to talk about the science behind growth & transformation.
This is a conversation about navigating change, igniting professional growth, and managing grief through the behavioral science lens of Maya’s personal experience and expertise.
Maya shares the therapeutic benefits and empowerment from sharing hardships, grief and shame with those around you, and how to make meaning out of hardships and struggles.
The visually inclined can watch the magic transpire on YouTube. As always, the podcast streams wild and free on Apple Podcasts and Spotify.
Pick up Rich’s lates book VOICING CHANGE Vol. II HERE.
For full show notes and to read more about Maya, go HERE.
Enjoy the show!
Peace + Plants,
Rich
The Rich Roll Podcast 
