Chain of Learning: Empowering Continuous Improvement and Lean Change Leaders 41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn]
Apr 16, 2025
Betsy Jordyn, a former Disney OD consultant and now a Brand Positioning Strategist, shares invaluable insights on enhancing your influence. She emphasizes the significance of effective positioning, helping consultants and leaders shape how others perceive their value. Betsy discusses the three levels of positioning and provides actionable steps to effectively communicate your strengths. With real-life examples, she illustrates how reframing your approach can transform your role from a service provider to a strategic partner, ultimately leading to greater impact.
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Positioning Defines Your Fit and Brand
- Positioning is about the fit and alignment between you and your ideal client's needs in the market.
- Your brand is your reputation and promise, shaped by how consistently you deliver value to your audience.
Signs Your Positioning Is Off
- Watch the type of work coming to you; if it's not what you want, your positioning is off.
- Be clear about the problems you solve so others can clearly understand and seek your expertise.
Betsy's Disney Positioning Story
- At Disney, Betsy was initially excluded from a reorganization project despite her role and degree.
- She proactively offered help and eventually led the project by shaping the work and securing executive buy-in.