Betsy Jordyn

Betsy Jordyn, a former Disney OD consultant and now a Brand Positioning Strategist, shares invaluable insights on enhancing your influence. She emphasizes the significance of effective positioning, helping consultants and leaders shape how others perceive their value. Betsy discusses the three levels of positioning and provides actionable steps to effectively communicate your strengths. With real-life examples, she illustrates how reframing your approach can transform your role from a service provider to a strategic partner, ultimately leading to greater impact.