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Bloomberg journalists Pratik Parija and Kai Schultz discuss the packaged food industry's focus on India and its impact on public health. They explore the tactics used to target Indians with processed foods, the presence of major junk food brands, labeling challenges, rising obesity rates, and the potential for government regulations to address the issue.
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Quick takeaways
- The demand for fast food and processed snacks in India has led to a surge in sales, reaching over $30 billion, but this popularity has resulted in rising rates of obesity and diabetes, especially among children.
- India's limited regulation of food items and packaging has allowed food companies to freely market their products, leading to concerns about labeling practices and nutrition information, and the need for stricter regulations to combat rising obesity rates.
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The popularity of high-calorie, low-nutrition food in India has led to rising rates of obesity and diabetes
In India, the demand for fast food and processed snacks has surged in the past decade. Snack and soft drink sales have nearly tripled, reaching over $30 billion last year. However, this popularity of high-calorie, low-nutrition food has come at a cost. Rising rates of obesity and diabetes, particularly among children, have become a significant concern. The rise in sales can be attributed to Indians adopting and experimenting with Westernized food habits, driven by the affordability and marketing strategies of these products.
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