Team Favorite : The Junk Food Industry Finds Its Next Sweet Spot: India
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Companies Targeting Indians with Processed Foods
This chapter discusses the tactics used by companies to target Indians with processed foods, highlighting the lack of public health awareness about its dangers. It also mentions the popularity of breakfast cereals and confectionery items across demographics in India, along with the adaptation of companies to price sensitivities through smaller portion sizes. The chapter explores the challenges of promoting healthy food choices in the face of the excitement for junk food in India.
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