This chapter discusses the tactics used by companies to target Indians with processed foods, highlighting the lack of public health awareness about its dangers. It also mentions the popularity of breakfast cereals and confectionery items across demographics in India, along with the adaptation of companies to price sensitivities through smaller portion sizes. The chapter explores the challenges of promoting healthy food choices in the face of the excitement for junk food in India.
We're taking a break this week, here's an episode you might have missed.
Bloomberg’s Pratik Parija and Kai Schultz join this episode to discuss why the packaged food and beverage industry has its sights set on India—and what that means for the health and wellbeing of the 1.4 billion people who live there.
Read more: Junk Food's $30 Billion Opening Is India's Next Health Crisis
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This episode was produced by: Supervising Producer: Vicki Vergolina, Senior Producer: Kathryn Fink, Producer: Federica Romaniello, Associate Producer: Zaynab Siddiqui. Sound Design/Engineer: Gilda Garcia.
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