The Digital Marketing Podcast by Exposure Ninja "AI Search to Overtake Traditional Search by 2028", According to Semrush
Jun 18, 2025
AI Search is on track to surpass traditional search by 2028, presenting a game-changing shift for marketers. Recent research reveals AI Search visitors are significantly more valuable, converting at higher rates. Understanding the evolving landscape is crucial, as reliance on traditional SEO may leave businesses behind. As AI technologies advance, adapting strategies will be essential for success, particularly for smaller businesses eager to compete. You'll learn actionable steps to optimize visibility in this new environment, ensuring your brand leverages AI effectively.
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AI Search Dominance Timeline
- AI Search is predicted to surpass traditional search by 2028, possibly sooner if AI mode becomes default.
- This shift is driven by the rise of LLMs like ChatGPT and Google's AI mode reshaping search behavior.
AI Search Converts Better
- AI search compresses marketing funnels by answering informational queries directly, reducing top-funnel site visits.
- But it drives 4.4x higher conversion rates from AI search visitors who reach sites, boosting revenue potential.
Measure Conversions & AI Traffic
- Focus on business conversions as the main success metric, not just traffic volume.
- Start tracking AI search traffic separately in analytics to understand its growing impact on your site.