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"AI Search to Overtake Traditional Search by 2028", According to Semrush

The Digital Marketing Podcast by Exposure Ninja

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Balancing SEO and AI in Digital Marketing

This chapter explores the crucial role of traditional SEO strategies in maintaining visibility amid the rise of AI-driven search features. Highlighting successful case studies, it emphasizes the need for businesses to adapt their content strategies while leveraging first-party data to enhance relevance and authority. The discussion further outlines actionable strategies for marketers to audit their online presence and optimize for both traditional and AI-enhanced search environments.

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