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The Andrew Faris Podcast
Definitive Proof That Cost Caps Work At Scale (With Taylor Lagace)
Nov 18, 2024
Taylor Lagace, Co-CEO of Kinship, shares insights on e-commerce growth strategies, particularly around Meta Ads. He delves into the power of cost caps in maximizing ad spend efficiency, supported by a remarkable case study. The conversation highlights user-generated content's impact on brand growth and emphasizes strategic influencer partnerships for better outreach. Lagace also discusses ad performance measurement and operational cost management for bootstrapped companies, making it clear that creative approaches are essential for scaling success.
46:03
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Quick takeaways
- The agency's manual bidding strategies, particularly cost caps and bid caps, are designed to optimize ad spending effectively for DTC brands.
- Maximizing underutilized creative assets, like user-generated content from influencers, significantly boosts campaign performance and return on ad spend.
Deep dives
Understanding Manual Bidding Strategies
The discussion highlights the agency's exclusive reliance on manual bidding strategies, with a focus on cost controls like cost caps and bid caps. The agency reports spending nearly 100% of its clients' budgets on these strategies, as they believe that such a model provides better outcomes compared to automated options. They emphasize the distinction between targeting lower-cost conversions with bid caps and aiming for higher-value customers through target Return on Ad Spend (ROAS) campaigns. This nuanced approach allows them to optimize ad spending more effectively and capitalize on incremental revenue opportunities.
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