Definitive Proof That Cost Caps Work At Scale (With Taylor Lagace)

Nov 18, 2024

Taylor Lagace, Co-CEO of Kinship, shares insights on e-commerce growth strategies, particularly around Meta Ads. He delves into the power of cost caps in maximizing ad spend efficiency, supported by a remarkable case study. The conversation highlights user-generated content's impact on brand growth and emphasizes strategic influencer partnerships for better outreach. Lagace also discusses ad performance measurement and operational cost management for bootstrapped companies, making it clear that creative approaches are essential for scaling success.

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Intro

00:00 • 3min

Maximizing Ad Spend with Cost Caps

03:05 • 10min

Maximizing Brand Potential Through User-Generated Content and Advanced Tracking

13:29 • 4min

Harnessing Influencer Power in Marketing

17:26 • 11min

Navigating Brand Engagement Strategies

28:30 • 14min

Optimizing Operational Expenses for Business Growth

42:05 • 2min

Understanding the Strategic Framework of Kinship

43:44 • 2min