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Taylor Lagace

Co-founder of Kynship, contributing expertise in performance marketing and agency operations to the podcast. She offers insights into scaling brands and achieving profitable growth.

Best podcasts with Taylor Lagace

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Nov 18, 2024 • 46min

Definitive Proof That Cost Caps Work At Scale (With Taylor Lagace)

Taylor Lagace, Co-CEO of Kinship, shares insights on e-commerce growth strategies, particularly around Meta Ads. He delves into the power of cost caps in maximizing ad spend efficiency, supported by a remarkable case study. The conversation highlights user-generated content's impact on brand growth and emphasizes strategic influencer partnerships for better outreach. Lagace also discusses ad performance measurement and operational cost management for bootstrapped companies, making it clear that creative approaches are essential for scaling success.