The StoryBrand Podcast #52: How Creatives Can Scale Without Losing Their Soul
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Dec 29, 2025 Laura Higgins, a business coach dedicated to helping creatives scale their businesses while maintaining authenticity, shares her insights on turning talent into consistent income. She introduces her two-engine method for attracting clients, discusses the importance of relatable content in marketing, and provides practical tips for effective DM conversations. Laura emphasizes the value of email and YouTube as revenue channels, all while promoting a mindset of growth without losing soul. Her passion for community engagement through speaking and events shines through!
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Two Engines To Scale
- Do treat marketing and conversion as two separate engines to scale a creative business.
- Audit your paid ads, funnels, offers, pricing, and sales method to improve lead flow and conversion rates.
The Coin Flip That Found Her Niche
- Laura tells a story about flipping a coin to choose her niche and how locking into creatives transformed her business.
- Narrowing her niche made messaging clearer and attracted the right clients faster.
Narrower Audience, Bigger Impact
- Speak to fewer people to have more impact; narrowing increases clarity and conversion.
- Targeted messaging amplifies perceived authority and attracts clients who say, 'I've been waiting for you.'
