Clients from Content

I Want To Know How To Grow A Newsletter That Boosts Your Business

19 snips
Aug 24, 2022
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ADVICE

Publish Newsletter On Your Website

  • Publish newsletter issues on your website as well as email to increase discovery and sharing.
  • Web archives drive SEO traffic and make content easier to share than email forwards.
INSIGHT

Make Your Newsletter Must-Read

  • If readers only 'follow' your newsletter in a feed, they likely don't love it enough to subscribe by email.
  • Your goal is to become one of their top 3–5 must-read newsletters, not just another followed feed.
ADVICE

Promote Issues Before They Publish

  • Promote upcoming issues in advance and invite people to "sign up to make sure you don't miss it."
  • Tease the content before publishing to create urgency and drive subscriptions.
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