Creative Confidence Podcast How to Invest in AI for Your Business: Justin Massa
4 snips
Oct 9, 2025 Justin Massa, an AI strategist and former IDEO partner, shares his insights on practical AI adoption for businesses. He emphasizes the importance of focusing on current AI capabilities and introduces his AI Opportunity Matrix for strategic innovation. Discussing the balance between automation and augmentation, he advises against overselling AI without addressing specific business needs. Justin also highlights the need for context in AI applications and provides actionable steps for leaders to effectively integrate AI into their organizations.
AI Snips
Chapters
Transcript
Episode notes
Build On Today's AI Capabilities
- Build AI strategies around what models can do today, not future capabilities.
- Token prices fall rapidly, so use capable models now and their cost will shrink over time.
Use The AI Opportunity Matrix
- Map key business capabilities on the AI Opportunity Matrix to decide whether to maintain, automate, augment, or transform them.
- Prioritize augmenting differentiating capabilities rather than only automating cost centers.
Transcribe Meetings, Don’t Summarize
- Capture full meeting transcripts (not just notes) and feed them to models for richer context and better outputs.
- Inform participants and enable privacy settings so transcripts comply with consent laws and data rules.