Justin Massa

Justin Massa, an AI strategist and former IDEO partner, shares his insights on practical AI adoption for businesses. He emphasizes the importance of focusing on current AI capabilities and introduces his AI Opportunity Matrix for strategic innovation. Discussing the balance between automation and augmentation, he advises against overselling AI without addressing specific business needs. Justin also highlights the need for context in AI applications and provides actionable steps for leaders to effectively integrate AI into their organizations.