Brian Skrobonja talks about the essentials of building a multi-generational legacy that lasts. He breaks down a blueprint rooted in time-tested principles and inspired by the same structural thinking used by families like the Rockefellers. Tune in to hear the assumptions that leave heirs rudderless, the mistakes that breed entitlement, and why conventional financial tools often fail under the weight of multi-century ambitions.

Whether you're building wealth or preparing to pass it on, this episode will challenge your thinking and equip you with a legacy framework designed to stand the test of time.

Brian starts by reframing real financial success. It’s not just what you accumulate—but what you pass on. Without intentional legacy planning, families risk watching their values and vision fade after just one generation.
Mindset 1—The absence of active legacy planning. Too many families assume wealth will transfer naturally from bank account to mindset. But without a clear plan, the next generation never learns—and that’s how legacies crumble.
According to Brian, active legacy planning is not built on ticking a checkbox. You need a blueprint that makes everything else—governance, communication, liquidity—actually work.
Brian says, “In every family I’ve worked with, eventually the time comes and one question rises: What happens when we’re no longer here to steer the ship?” Most families don’t answer that until it’s too late.
For Brian, legal paperwork alone won’t cut it. True generational planning requires a living, breathing roadmap that captures your values, evolves with your family, and keeps everyone aligned for decades.
Brian highlights a dangerous myth: “Signing a will means we’re done and everything will be taken care of.” In reality, active planning means constant alignment, revisiting, revising, and re-engaging the whole family.
Use Brian’s four-part legacy framework to build clarity and momentum.

1. Define your why—write down what your wealth is for.

2. Create a manifesto, explain it plain English, and make it accessible to all.

3. Invite the next generation—have low-pressure and honest conversations with the next generation.

4. Always revisit your plan—keep it alive, current, and reflective of your evolving world.

Mindset 2—Scarcity thinking sabotages legacy. Fear of spending or deploying capital kills bold moves, breeds conservatism, and shrinks your family’s vision for impact.
How to overcome a scarcity mindset. Audit your past decisions for fear-based choices. Then reframe with an abundance vision and build purpose-driven allocation buckets that multiply impact.
Mindset 3—Secrecy and poor communication. Brian explains that when wealth conversations stay behind closed doors, heirs grow entitled, misinformed, or resentful.
Mindset 4—The next generation cannot learn wealth management through osmosis. Watching you isn’t enough. They need education.
Mindset 5—Lacking a unified multi-generational strategy. For Brian, a will or a trust isn’t enough. Without a cohesive blueprint, every generation is forced to reinvent the wheel, wasting time, money, and vision.
Mindset 6—Weak governance weakens families. Brian highlights that good intentions and informal chats aren’t enough. You need clear roles, rules, and decision frameworks to keep wealth and relationships intact.
Mindset 7—The over reliance on conventional tools. If your portfolio is all accounts and products, you’re missing the chance to create a private banking system that cushions volatility and funds opportunity.
Brian highlights the need for flexibility. Have an inventory of tools, understand their limits, then build liquidity through mechanisms like build banking. This ensures your strategy stays stable, resilient, and future-ready.
Mindset 8—Poor cash flow management crushes vision. Ambition means nothing if spending is unchecked. When families can’t see real-time cash flow, legacies stall—fast.
Mindset 9—No legacy mindset. Often, the first generation builds wealth. Generation two spends it. Generation three starts over. That’s the cycle—unless you teach them the how and the why of wealth preservation early.
Brian shares a way to stop entitlement. When you educate heirs about purpose—not just access to wealth—you shift the mindset from consumption to contribution.
Mindset 10—No capital allocation plan. A legacy without funding is just a dream. Real impact requires dollars earmarked for growth, trust, and education initiatives from the start.
Brian explains—It’s not about protecting wealth. It’s about activating it. Legacy is about empowering future generations to dream big, move boldly, and live true to your mission.
Intentionality is the multiplier. The more proactive and clear your planning, the higher your family’s odds of sustained success—across decades, not just years.
When your family is aligned, everything changes. Confusion gives way to confidence. Inherited wealth becomes a platform for innovation, service, and lasting impact.

Mentioned in this episode:

BrianSkrobonja.com

SkrobonjaFinancial.com

SkrobonjaWealth.com

BUILDbanking.com

Common Sense Financial Podcast on YouTube

Common Sense Financial Podcast on Spotify

Alternative investments may be subject to less regulation than other types of pooled investment vehicles. Alternative Investments may impose significant fees, including incentive fees that are based upon a percentage of the realized and unrealized gains and an individual’s net returns may differ significantly from actual returns. Such fees may offset all or a significant portion of such Alternative Investment’s trading profits.

Incorporating alternative investments into a portfolio presents the opportunity for significant losses including in some cases, losses which exceed the principal amount invested.

Also, some alternative investments have experienced periods of extreme volatility and in general, are not suitable for all investors. Asset allocation and diversification strategies do not ensure profit or protect against loss in declining markets.

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BUILD Banking™ is a DBA of Skrobonja Insurance Services, LLC. Benefits and guarantees are based on the claims paying ability of the insurance company. Not FDIC insured. Results may vary.

Any descriptions involving life insurance policies and its use as an alternative form of financing or risk management techniques are provided for illustration purposes only, will not apply in all situations, may not be fully indicative of any present or future investments, and may be changed at the discretion of the insurance carrier, General Partner and/or Manager and are not intended to reflect guarantees on securities performance.

The term BUILD Banking™, private banking alternatives or specially designed life insurance contracts (SDLIC) are not meant to insinuate that the issuer is creating a real bank for its clients or communicating that life insurance companies are the same as traditional banking institutions. This material is educational in nature and should not be deemed as a solicitation of any specific product or service. BUILD Banking™ is offered by Skrobonja Insurance Services, LLC only and is not offered by Madison Avenue Securities, LLC. nor Skrobonja Wealth Management, LLC.

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This content is intended for informational purposes only. It is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.

Skrobonja Financial Group, LLC, Skrobonja Insurance Services, LLC, Skrobonja Wealth Management, LLC are not permitted to offer and no statement made during this presentation shall constitute tax or legal advice. Our firms are not affiliated with or endorsed by the U.S. Government or any governmental agency. The information and opinions contained herein provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Skrobonja Financial Group, LLC, Skrobonja Insurance Services, LLC, Skrobonja Wealth Management, LLC.

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