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The Product Experience

Building products to tackle the opioid crisis: Omer Kaplan (Head of Product, Sonara Health)

Mar 6, 2024
The podcast explores building products to combat the opioid crisis with Omer Kaplan from Sonara Health. They discuss equity-first design, meticulous testing strategies, and the mission to improve access to essential medication. The episode highlights empathy-driven product development, personalized scheduling methods, and addressing patient anxiety through iterative improvements.
34:16

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Equity-first design ensures products address stigma and literacy levels for opioid patients.
  • User-centric approach and iterative testing improve patient engagement and satisfaction in product development.

Deep dives

Omer Kaplan's Journey into Product Management

Omer Kaplan, the head of product at Sonara Health, shares his transition from product director roles to his current leadership position. His experience of moving into a leadership role highlighted the shift from focusing solely on product vision and backlog to now being part of the C-suite. As a key decision-maker, Omer emphasizes the importance of understanding the financial aspects of running a business and aligning product initiatives with overall business goals. Additionally, he appreciates the opportunity to shape and foster the company culture in his current position.

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