The Product Experience cover image

Building products to tackle the opioid crisis: Omer Kaplan (Head of Product, Sonara Health)

The Product Experience

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Designing Healthcare Products and Addressing Patient Anxiety

The chapter dives into the process of designing healthcare products, focusing on accessibility, usability, and aligning design with familiar workflows. A case study on Sonara Health highlights overcoming patient anxiety through iterative improvements in verification methods. Additionally, the chapter explores tracking user behavior, engaging directly with patients, and the transition from senior product roles to leadership positions in healthcare product development.

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