The Intrinsic Value Podcast - The Investor’s Podcast Network
MI293: Hacking Marketing & Growth w/ Cody Schneider
Sep 19, 2023
Cody Schneider, an experienced digital marketer and entrepreneur, discusses all things digital marketing and online business. Topics include niche sites and AI impact on content generation, the importance of posting on Twitter, growing a podcast and newsletter, and the power of distribution. He also shares insights on his own journey and current projects, Swell AI and Drapphors AI, helping businesses grow their organic traffic.
52:07
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Quick takeaways
- Distribution is often more important than the quality of the product, highlighting the need to build owned media and unique customer data.
- To grow podcasts, utilize podcast SEO techniques and targeted Facebook ads, as well as leverage newsletters through email and SMS.
Deep dives
Distribution is Key: The Importance of Distribution vs Product
The speaker emphasizes the importance of distribution over the product. They explain that even mediocre products with better distribution often outperform great products with limited distribution. They highlight the need to build owned media that allows you to communicate with an audience that others don't have access to. Furthermore, they emphasize the significance of having unique customer data. They also mention the value of aggregation, where combining multiple ideas or components creates a new and valuable offering.
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