MI293: Hacking Marketing & Growth w/ Cody Schneider
The Intrinsic Value Podcast - The Investor’s Podcast Network
The Power of Distribution vs Product
This chapter emphasizes the importance of distribution over having a good product in the business world. It discusses strategies for growing podcasts, including podcast SEO, using Facebook ads, and leveraging newsletters for promotion.
Robert Leonard chats with Cody Schneider about all things digital marketing and online business.
Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.
IN THIS EPISODE, YOU’LL LEARN:
00:00 - Intro.
09:33 - What niche sites are and how they work.
12:06 - How AI is impacting content generation.
30:44 - If niche sites are still viable with AI hitting the scene.
33:26 - Why you should be posting content on Twitter.
41:23 - Why brand is so important.
44:10 - How to grow a podcast.
51:44 - How to grow a newsletter.
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
BOOKS AND RESOURCES
- Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
- Buy Then Build by Walker Deibel.
- The EXITPreneur’s Playbook by Joe Valley.
- Related episode: Listen to Building an Online Business Empire w/ Jacky Chou, or watch the video.
- Related episode: Listen to Investing In (and Building) Online Businesses w/ Mike Vranjkovic or watch the video.
NEW TO THE SHOW?
- Check out our Millennial Investing Starter Packs.
- Browse through all our episodes (complete with transcripts) here.
- Try Kyle’s favorite tool for picking stock winners and managing our portfolios: TIP Finance.
- Enjoy exclusive perks from our favorite Apps and Services.
- Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.
- Learn how to better start, manage, and grow your business with the best business podcasts.
SPONSORS
Support our free podcast by supporting our sponsors:
Connect with Robert: Twitter | Website
Connect with Cody: Twitter | Website
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Remember Everything You Learn from Podcasts
