The Power of Distribution vs Product

This chapter emphasizes the importance of distribution over having a good product in the business world. It discusses strategies for growing podcasts, including podcast SEO, using Facebook ads, and leveraging newsletters for promotion.

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Episode notes

Robert Leonard chats with Cody Schneider about all things digital marketing and online business.

Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro.

09:33 - What niche sites are and how they work.

12:06 - How AI is impacting content generation.

30:44 - If niche sites are still viable with AI hitting the scene.

33:26 - Why you should be posting content on Twitter.

41:23 - Why brand is so important.

44:10 - How to grow a podcast.

51:44 - How to grow a newsletter.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Buy Then Build by Walker Deibel.
The EXITPreneur’s Playbook by Joe Valley.
Related episode: Listen to Building an Online Business Empire w/ Jacky Chou, or watch the video.
Related episode: Listen to Investing In (and Building) Online Businesses w/ Mike Vranjkovic or watch the video.

NEW TO THE SHOW?

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Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.
Learn how to better start, manage, and grow your business with the best business podcasts.

SPONSORS

Support our free podcast by supporting our sponsors:

⁠CFI Education⁠
⁠Airbnb⁠

Connect with Robert: Twitter | Website

Connect with Cody: Twitter | Website

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