The Journal. Inside Quince’s Quest to Sell Luxury Goods for Less
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Dec 1, 2025 
Chavie Lieber, a Staff Reporter at The Wall Street Journal specializing in fashion and culture, dives into Quince's impressive ascent in the e-commerce realm. She discusses their unique business model that focuses on creating affordable dupes of luxury goods, the technology behind identifying best-sellers, and the strategic decision-making of CEO Sid Gupta. Lieber also touches on legal battles with competitors and how consumer behavior is shifting towards price over brand loyalty, suggesting a possible future where such trends dominate shopping choices.
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Office Look Mirrors Luxury Stores
- Chavie visited Quince's San Francisco offices and found the aesthetic intentionally similar to luxury stores.
- She described sitting on a cream Quince couch that looked like Restoration Hardware.
Rapid Scale Through Low Prices
- Quince scaled rapidly to $1.1 billion in revenue and a $4.5 billion valuation within seven years.
- The growth shows aggressive pricing and marketing can build a major e-commerce incumbent quickly.
Omnichannel Growth By Following Shoppers
- Quince pursues customers aggressively across search, social, and podcasts to intercept purchases.
- The brand targets women 25–55 and follows shoppers across the internet to win conversions.