Quince's Comparative Marketing Practices

Quince is seemingly everywhere. Since launching in 2018, the brand has built an e-commerce empire that brings in $1.1 billion annually, and has catapulted to the top of the "dupe" economy. But the company’s strategy of making its own versions of best-selling products has run into some pushback from competitors. WSJ’s Chavie Lieber takes us inside Quince’s strategy and ensuing legal battles. Jessica Mendoza hosts.

Further Listening:

- Smucker, Trader Joe's and a Battle Over PB&Js

- Why Is Everyone Obsessed With Labubus?

- How Target Got Off Target

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