Entrepreneur Alex Hormozi discusses how to effectively use employees and agencies to enhance lead generation efforts. He shares insights on hiring and training lead-getting employees, as well as maximizing returns and calculating lead costs. Hormozi also explores the significance of employees and agencies in wealth creation and offers a free training resource. Additionally, he discusses his experience with using agencies for business growth and introduces a better way to utilize them for generating leads.
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Quick takeaways
Using employees and agencies effectively can enhance lead generation efforts and contribute to long-term success.
Training employees to generate leads can optimize lead flow and allow business owners to focus on other important aspects of the business.
Deep dives
The Importance of Hiring Employees and Agencies
Hiring employees and agencies offers a unique opportunity to increase productivity and sales. By utilizing employees, businesses can expand their outreach efforts and scale their operations. The key is in effectively training and managing the employees to ensure they can successfully carry out the required tasks. On the other hand, agencies can provide valuable expertise and knowledge in specific areas, such as advertising and content distribution. Strategically employing agencies allows businesses to tap into their skillset and learn from their practices, eventually transitioning to a consulting arrangement. By using both employees and agencies, businesses can optimize their lead generation efforts and achieve long-term success.
The Benefits of Having Lead-Getting Employees
Lead-getting employees are a valuable asset to any business. By training employees to generate leads using various strategies, such as running ads, creating content, and conducting outreach, businesses can effectively increase lead flow and minimize the workload for themselves. While it may take time to train employees, the trade-off is significant. The more employees trained in lead generation, the less time the business owner needs to spend on these tasks. This allows them to focus on other important aspects of the business and ultimately achieve greater efficiency. With a team of lead-getting employees, businesses can experience consistent growth and generate a higher number of engaged leads.
How Agencies Can Benefit Businesses
While the traditional agency model may not always be the best fit, agencies can still play a valuable role in business growth when approached in the right way. Businesses can use agencies to learn new marketing methods and platforms, leveraging their expertise to fast-track their own proficiency in these areas. By setting clear expectations and objectives, businesses can establish a partnership with agencies that fosters knowledge transfer and skill development. This enables them to absorb valuable insights and strategies from agencies, eventually transitioning to managing these tasks in-house. Selecting the right agency is crucial, and factors such as referrals, reputation, and a clear sales process serve as indicators of a reliable agency. By adopting a strategic approach to using agencies, businesses can maximize their return on investment and acquire the skills needed for sustainable growth.
Finding the Right Agency and Maximizing Returns
When searching for an agency, it is important to consider multiple factors to ensure a successful collaboration. Recommendations from trusted sources, track records of success with prominent companies, and a clear sales process are all positive indications of an agency's capabilities. The agency should provide a straightforward explanation of their requirements, deadlines, and progress tracking methods. Additionally, businesses should strive to negotiate an agreement that allows for learning and skill development, with the ultimate goal of reaching a point where the business can manage the tasks themselves. By focusing on finding agencies that align with their objectives and providing clear expectations, businesses can make informed decisions while maximizing the return on their investment.
“This isn’t about brains, it’s about guts.” In this episode, Alex (@AlexHormozi) talks about how to effectively use employees and agencies to enhance your lead generation efforts. He also shares his unique spin on using agencies and offers insight into how to train employees to become effective lead-getters.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.