Car Dealership Guy Podcast Nenni on AI Traffic, Maher on Recall ROI, Studebaker on Selling 700 Cars/MO | Daily Dealer Live
Jan 23, 2026
George Nenni, digital marketing expert, breaks down AI search discoverability and quick local SEO fixes. Ryan Maher, CEO of BizzyCar, explains recall-driven mobile service and how outreach boosts retention and sales. Rob Studebaker, GM of Treasure Valley Subaru, shares used-truck strategies, culture-building tactics, and his plan to scale toward 700 cars a month.
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Dealers Are Present But AI Visibility Is Limited
- Dealers do show up in AI search, but visibility varies and proximity is weak.
- ChatGPT drove modest clicks for big dealers but remains a tiny share of overall traffic.
ChatGPT's Link Changes Cut Dealer Clicks
- ChatGPT's linking behavior changed around September, reducing click-throughs to dealer sites.
- Organic Google traffic still dwarfs AI-driven clicks for most dealers.
Prioritize Google/Gemini Over Chasing ChatGPT
- Focus paid and organic keywords on brand, 'dealer near me', new/used and fixed ops to control where you appear.
- Prioritize Google/Gemini visibility since Apple deal favors built-in search defaults.
