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Masters of Scale
will.i.am & Austin Russell: Mute the hype, amplify the product
Jan 9, 2024
Austin Russell, founder of Luminar Technologies, shares his journey of creating revolutionary autonomous vehicle technology in stealth mode for five years. He discusses the importance of focusing on building a finished product quietly and the interest it generated within the automobile industry. The chapter also explores the significance of embracing a beginner's mindset and the role of marketing in amplifying the product.
37:18
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Quick takeaways
- Luminar Technologies focused on building a solid product and underpromising while overdelivering, gaining credibility and partnerships in the autonomous vehicle industry.
- Austin Russell emphasized the importance of a more realistic and gradual approach to autonomous driving, prioritizing accuracy, reliability, and safety.
Deep dives
The Power of Quiet: Building a Legacy with Luminar Technologies
Austin Russell, co-founder and CEO of Luminar Technologies, aimed to enhance, not replace, human drivers with autonomous vehicle technology. Luminar's LiDAR systems provide a 3D view and perspective of the environment, enabling centimeter-level precision and superior depth information compared to camera-based systems. By focusing on building a solid product and underpromising while overdelivering, Luminar gained credibility and partnerships with Volvo, Volkswagen, and Toyota. Austin's vision for Luminar is to save lives and time by preventing accidents and creating an invisible shield of safety. After years of being in stealth mode, Luminar is set to release its technology in the upcoming Volvo XC90 in 2024.
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