Mixed Methods
The True Value of UX Research - Matt Gallivan, Airbnb
Nov 30, 2017
Matt Gallivan, a seasoned UX researcher with experience at NPR, Facebook, and Airbnb, shares his insights into the evolving landscape of UX research. He discusses his unexpected journey into the field and the critical role mentorship played in his career. The conversation delves into balancing quantitative data with qualitative insights in user research, emphasizing the need for collaboration amid skepticism in data-driven environments. Matt also reflects on how technological advancements are reshaping UX research and the increasing demand for researchers' expertise.
41:45
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Quick takeaways
- The unconventional career paths of UX researchers highlight the diversity of experiences that contribute to understanding user behavior.
- Embracing uncertainty in qualitative research allows UX researchers to effectively communicate the value of their insights amidst skepticism in tech culture.
Deep dives
Career Journey of a UX Researcher
The guest shares an unconventional career path into UX research, emphasizing how many professionals in the field arrive from diverse backgrounds. Initially, he worked in a call center doing telephone interviews, which led him to a managerial position where he gained exposure to market research. This experience sparked his interest in understanding user behavior, leading him to a data analyst role at NPR, where he transitioned into digital audience research. His journey highlights that many researchers do not have a straight path, instead finding their way through various experiences and opportunities.
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