The True Value of UX Research - Matt Gallivan, Airbnb
Nov 30, 2017
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Matt Gallivan, a seasoned UX researcher with experience at NPR, Facebook, and Airbnb, shares his insights into the evolving landscape of UX research. He discusses his unexpected journey into the field and the critical role mentorship played in his career. The conversation delves into balancing quantitative data with qualitative insights in user research, emphasizing the need for collaboration amid skepticism in data-driven environments. Matt also reflects on how technological advancements are reshaping UX research and the increasing demand for researchers' expertise.
The unconventional career paths of UX researchers highlight the diversity of experiences that contribute to understanding user behavior.
Embracing uncertainty in qualitative research allows UX researchers to effectively communicate the value of their insights amidst skepticism in tech culture.
Deep dives
Career Journey of a UX Researcher
The guest shares an unconventional career path into UX research, emphasizing how many professionals in the field arrive from diverse backgrounds. Initially, he worked in a call center doing telephone interviews, which led him to a managerial position where he gained exposure to market research. This experience sparked his interest in understanding user behavior, leading him to a data analyst role at NPR, where he transitioned into digital audience research. His journey highlights that many researchers do not have a straight path, instead finding their way through various experiences and opportunities.
Embracing Uncertainty in UX Research
A pivotal theme discussed is the notion that UX researchers often grapple with the pressure to present scientific certainty in their findings. The speaker suggests that acknowledging and embracing uncertainty is a vital component of the research process. By highlighting an experience with Mark Zuckerberg, he illustrates the skepticism within tech culture towards qualitative research, where small sample sizes are often undervalued. The takeaway is that researchers should confidently communicate the value of their qualitative insights, despite the inherent uncertainty.
The Role of Collaboration in Research
The conversation delves into the importance of collaboration between UX researchers and data scientists, underscoring how each discipline offers complementary insights. Although there's enthusiasm for collaboration, practical challenges often arise in executing this partnership effectively. The guest emphasizes that being open to various sources of insight, including cross-functional team members, can enhance the richness of research data. Incorporating diverse methods can lead to more comprehensive understanding and ultimately drive better product decisions.
The Evolving Landscape of UX Research
The discussions affirm that the landscape of UX research is rapidly changing, driven by technological advances and an increase in digital experiences. The speaker notes how traditional methods may no longer suffice, necessitating deeper and more focused research efforts. He highlights the growing demand for UX researchers across industries as a response to the complexities of user interactions with digital products. This indicates a promising future for the profession as organizations increasingly recognize the value of informed design and user-centered strategies.
Matt Gallivan has had an amazing career in research. From the redesign of NPR's website to Facebook ads, Matt has worked on amazing projects as an individual contributor and as a manager. For the last three years, he’s been at Airbnb and is now responsible for a team of researchers working on the Host side. This experience has given Matt a unique perspective on the role and value UX researchers bring to a product organization.
Check out Matt's article on the true value of UX research here.