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4min chapter
The True Value of UX Research - Matt Gallivan, Airbnb
Mixed Methods
Navigating the Balance Between Quantitative Data and UX Research
This chapter explores the blend of quantitative analysis and qualitative insights in UX research. It highlights the challenges and skepticism faced in data-driven environments, advocating for a balanced appreciation of both methodologies to enhance user understanding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode