Using AI at Work: AI in the Workplace & Generative AI for Business Leaders 47: Using AI for Effective Cold Outreach with Tom Ryan
Nov 25, 2024
In this discussion, Tom Ryan, founder of Referral Program Pros and cold outreach expert, shares his insights on scaling personalized outreach using AI. He highlights the importance of avoiding generic messaging and how to create meaningful connections through value-first offers. Tom explains effective cold outreach strategies, best practices for metrics evaluation, and the role of AI in crafting tailored messages. He also emphasizes transforming outreach into a brand-building opportunity by focusing on problem-solving and relevance.
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From Travel Startup To Outreach Founder
- Tom Ryan moved from running a travel business in Florence to becoming COO at a fintech in Bellevue.
- He used that corporate outreach experience to launch Referral Program Pros and focus on B2B outreach.
Agency Focus: Start Right Conversations
- Referral Program Pros acts as a go-to-market agency running LinkedIn and email outreach for B2B service businesses.
- They focus on targeting, messaging, and volume to start conversations with the right people.
Three Buckets That Define Outreach Success
- Do focus outreach on three buckets: precise targeting, compelling messaging, and sustainable volume.
- Validate that your TAM supports chosen channels (LinkedIn, email, or both) before scaling.