Tom Ryan

In this discussion, Tom Ryan, founder of Referral Program Pros and cold outreach expert, shares his insights on scaling personalized outreach using AI. He highlights the importance of avoiding generic messaging and how to create meaningful connections through value-first offers. Tom explains effective cold outreach strategies, best practices for metrics evaluation, and the role of AI in crafting tailored messages. He also emphasizes transforming outreach into a brand-building opportunity by focusing on problem-solving and relevance.