Acquired

Episode 5: Siri

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Dec 14, 2015
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ANECDOTE

Siri's Early Days

  • Siri was initially a consumer app downloadable from the app store.
  • It had poor usability, but this was during the early days of iOS 3 and iPhones like the 3G and 3GS.
INSIGHT

Siri's Funding and Acquisition

  • Siri's initial website, stealth-company.com, promised to "fundamentally redesign consumer internet".
  • Siri raised $24 million from Morganthaler and Menlo Ventures and was acquired by Apple for approximately $200 million after only about a year on the app store.
INSIGHT

Scott Forstall's Influence

  • Siri's acquisition was driven by Scott Forstall, who viewed it as a pet project.
  • Forstall, known for skeuomorphic design in iOS, championed Apple Maps after Siri.
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