Apple's Acquisition of Sere

In the last episode of 2015, Ben and David discuss Apple's acquisition of Siri. Notable topics include: 

• The founding of Siri by Dag Kittlau, Adam Cheyer, and Chris Brigham.
• Scott Forstall on the Apple side, and the end of his time at the company.
• The other Apple acquisitions around Siri, including Topsy, Novauris Technologies, OttoCat.
• Cue, Spotsetter, VocalIQ, and Perceptio.
• The team Apple built around Siri post-acquisition, including Alex Acero from Microsoft Research.
• Speculation on the future of voice and its role in everyday computing.

Sponsors:

Sentry: https://bit.ly/acquiredsentry
ServiceNow: https://bit.ly/acquiredsn
Huntress: https://bit.ly/acqhuntress

More Acquired!:

• Get email updates with hints on next episode and follow-ups from recent episodes
• Join the Slack
• Subscribe to ACQ2
• Merch Store!

© Copyright 2015-2025 ACQ, LLC