

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media
Jan 28, 2021
Jeff Hancock, founding director of the Stanford Social Media Lab, brings his expertise in psychological processes to the discussion of online communication. He emphasizes that psychology trumps technology in social media, highlighting how human motivations shape our interactions. Hancock warns of the double-edged sword of social media on mental health while advocating for authentic communication. He offers strategies for building trust and engagement, showcasing the power of storytelling in connecting with audiences in a digital world.
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Psychology Trumps Tech
- Psychology trumps technology in social media.
- Focus on the psychological and interpersonal processes, not just the tech itself.
Social Media & Well-being
- Social media use has small effects on well-being, not massive ones.
- Overuse may slightly increase depression and anxiety, but also social connection.
Focus on Content, Not Time
- Shift focus from time spent on social media to content and context.
- Consider what users engage with and who they interact with.