27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media
Think Fast Talk Smart: Communication Techniques
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The Power of Authentic Communication
This chapter examines the crucial impact of language and authenticity in building reputation, particularly in social media contexts. It outlines three key strategies—trustworthiness, competence, and timely responsiveness—and highlights the importance of storytelling in engaging audiences. Through examples from TED Talks and social media personalities, it underscores the need for relatable and clear communication to foster genuine connections.
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