Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents How To Crush It On Video in 2025 • Kim Rittberg
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Jan 30, 2025 Kim Rittberg, an award-winning creative executive with a rich background at Netflix and Us Weekly, shares her insights on video strategies for real estate agents. She highlights common mistakes agents make with video and emphasizes the importance of authenticity over polish. Kim introduces her 'four E's' framework—Engage, Expertise, Emote, and Entertain—to convert viewers into clients. She discusses practical tactics for content creation and encourages agents to leverage their personality to build trust and drive sales through strategic video use.
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Adopt Teacher Mode On Camera
- Do shift from 'supermodel mode' to 'teacher mode' and focus on educating your audience rather than your appearance.
- Treat each video as a chance to teach valuable real estate knowledge, which reduces camera self-consciousness.
Confidence + Strategy = Video Boss
- Combine high confidence with a clear strategy to become a 'video boss' and generate revenue from content.
- Confidence without strategy or strategy without confidence both limit results; you need both to convert content to cash.
Use Video As Networking
- Do prioritize engagement: treat social video as modern networking to reconnect and build your sphere of influence.
- Use video to start conversations and reignite old contacts, which often lead to referrals and commissions.
