Impact of Craft on Business Metrics

Craft in design plays a significant role in shaping user experience and, subsequently, business metrics. A case discussed highlights that substantial improvements in core metrics were observed after a redesign project at Netflix, where the application of design craft proved to be a valuable investment. The surprising empirical data showed dramatic gains, contradicting the typical expectation of short-term losses when making substantial changes to design. This reinforces the idea that prioritizing high-quality design can lead to tangible benefits for businesses, challenging the viewpoint that design is merely a vanity exercise.