The Rebooting Show Inside Vox’s talent-led franchise strategy
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Jan 20, 2026 Geoff Schiller, Chief Revenue Officer at Vox Media, discusses the innovative talent-led franchise strategy shaping the company, including the rise of podcasts as key platforms for creators. He emphasizes flexible partnerships with talent, expanding their reach through multimedia channels. Mark Floriani, Co-founder of FloSports, dives into the booming world of niche sports, highlighting the importance of owning IP to enhance fan experience. He forecasts significant growth in middle and long-tail sports while steering clear of hype trends like pickleball.
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Podcasts As Talent Platforms
- Vox has become the largest independent podcast network and uses podcasts as talent platforms.
- Podcasts now serve as audio, video, and IRL channels to incubate creator-led franchises.
Be The Home Talent Trusts
- Build trust by positioning your network as a nurturing home for talent rather than a massive, impersonal platform.
- Offer production, sales, and marketing support so creators view you as a strategic partner.
Diversify Talent Channels
- Diversify talent channels so you don't over-leverage any single sector or trend.
- Invest strategically across verticals to create optionality and avoid concentration risk.