Mark Floriani

Geoff Schiller, Chief Revenue Officer at Vox Media, discusses the innovative talent-led franchise strategy shaping the company, including the rise of podcasts as key platforms for creators. He emphasizes flexible partnerships with talent, expanding their reach through multimedia channels. Mark Floriani, Co-founder of FloSports, dives into the booming world of niche sports, highlighting the importance of owning IP to enhance fan experience. He forecasts significant growth in middle and long-tail sports while steering clear of hype trends like pickleball.