

He built a $4B unicorn & crossed $100M ARR—here's why it took 10 years of 100-hour weeks. | Martin Basiri, Founder of Passage & Applyboard (SaaS North Keynote)
8 snips Dec 16, 2024
In a captivating talk, Martin Basiri, the founder of the $4B unicorn Applyboard and new venture Passage, shares his journey of relentless perseverance. He reveals how 100-hour work weeks and the right mindset can lead to success, even in high-stress situations. Martin emphasizes the importance of hiring exceptional talent and maintaining a lean team for innovation. He reflects on making tough decisions to restart and his commitment to accessible education, driven by a powerful belief in never giving up.
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Declining $100 Million
- Martin Basiri declined a $100 million offer to sell ApplyBoard in 2018.
- He grew the company to a $4 billion valuation before leaving to found Passage.
Thriving on the Edge
- Martin Basiri thrives under pressure and at the "edge of failure."
- He finds the beach boring, preferring high-stress environments that push him to perform best.
Early Coding Days
- Martin's uncle introduced him to coding at 14, shifting his focus from gaming to software development.
- He combined coding with his electrical engineering knowledge from his father, integrating macro control.