Why Are Consultants Still Selling One-Off Trainings? How to turn workshops into recurring revenue with Chris Taylor

Oct 24, 2025

Chris Taylor, Founder and CEO of Actionable and Catalyst, shares insights from two decades of experience in driving behavior change. He reveals how consultants can evolve from one-off training sessions to creating lasting impact and recurring revenue. Discover the importance of measuring behavior change and the psychology behind habit formation. Chris also discusses how to leverage tools for client retention and underscores the shift from entertaining training to transformative consultancy, especially in a post-COVID landscape.

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ANECDOTE

From Book Summaries To Training Business

Chris began by reading one book a week and blogging actionable summaries to rebuild after a failed early business.
That experiment led him to build relationships with authors and an initial audience that seeded his training business.

ANECDOTE

Accidental Trainer Builds Habit Tool

Chris accidentally became a trainer after business leaders asked him to teach ideas from his summaries.
He then built a rudimentary habit-support tool to help learners apply training after sessions.

INSIGHT

Training Must Drive Measurable Change

The purpose of training should be to drive change, not just deliver content or entertain.
L&D buyers increasingly demand measurable impact and tie training to business metrics.

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From Content to Transformation: How Consultants Can Drive Measurable Impact | Chris Taylor (Actionable.co)

In this powerhouse episode of Level Up Creators, Amanda sits down with Chris Taylor, founder of Actionable and Catalyst, to unpack how consultants, facilitators, and thought leaders can evolve beyond delivering training and start driving real behavior change with measurable ROI.

Chris has spent two decades at the intersection of learning, psychology, and business impact, building platforms and methodologies that help consultants prove their value and build businesses with enterprise-level staying power.

🔑 Whether you're selling into L&D or aiming to win enterprise B2B contracts, this episode is a masterclass in:

✔️ Moving from edutainer to transformation partner

✔️ Turning one-off workshops into recurring revenue streams

✔️ Measuring and proving behavior change

✔️ The psychology of habit formation and sustainable performance

✔️ Using Actionable’s tools to earn bigger deals and extend LTV

✔️ Selling training in a way that execs actually say yes to

You’ll also hear Chris' fascinating founder story, from basement book blogger to building a scalable software-powered services company and how COVID flipped everything in the best possible way.

Want to drive more client impact and land bigger consulting deals? This episode gives you the exact tools and strategy to do just that.

Drop your biggest takeaway or question in the comments!

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🧋 Amanda Links:
Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
Website → https://welevelupcreators.com/
Newsletter → https://newsletter.welevelupcreators.com/page/1/

🔗 Chris Taylor Links:
LinkedIn → https://www.linkedin.com/in/chrisjrtaylor/
Website → https://actionable.co/
Free Toolkit → https://toolkit.actionable.co

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