212: Turn Emails Into Experiences—Building Retention Through Connection with Nadine Nethery

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Oct 29, 2025

Nadine Nethery, a copywriter turned customer experience strategist, shares her insights on transforming email marketing into engaging customer journeys. She discusses the importance of reading audience signals to personalize messages, advocating for consent-driven communication and genuine connections. Nadine critiques outdated sales funnels and emphasizes the balance between automation and personal outreach. She also highlights rewarding long-term engaged subscribers and adapting to a customer-first mindset, even in an AI-dominated landscape.

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INSIGHT

Audience-Driven Customer Journeys

Let your audience drive their own customer journey by using behavioral signals to send hyper-specific messages.
Tailor offers and timing to engagement data so emails stay relevant and actionable.

INSIGHT

Attention Is A Form Of Payment

Treat subscribers as people who paid you with attention and deserve respect, not entitlement to buy.
Clean your list regularly but reward engaged non-buyers because they may convert later.

ADVICE

Use Data And Trigger Links

Start by reviewing your email data: engagement rates and best-performing content to know what resonates.
Use trigger links and tags to capture signals like repeated clicks and route people into targeted paths.

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Today’s guest, Nadine Nethery, is a copywriter turned customer experience and retention strategist for savvy online business owners who want to attract, retain and wow their dream customers.

In this episode, we discuss creating an intentional and client-driven email marketing strategy to keep your audience engaged (long-term) and transform your list into a loyal community of buyers and fans.

Nadine shares:

How to read the signals your audience is sending and let them guide the customer journey
How to build genuine connection through consent and curiosity (instead of pressure)
Why it's more important now than ever to be relatable and relevant in every email that you send
Why you need a personal outreach strategy, even (and maybe especially) if you run automations

Whether you’re starting or growing your first list or have multiple products/services and funnels, this episode will inspire you to treat every subscriber as the VIP they are.

Homework / Reflection:

Notice what triggers sales for you

Identify where automation could support connection (not replace it)

Map your customer’s journey

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Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/cG81JyP_WKA

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Nadine Nethery is an audience-driven copywriter turned customer experience & retention strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers.

Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past!

Learn more at www.candocontent.com

Connect on Instagram: @candocontent

Check out her podcast: What Would They Do?

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places.

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.