Today’s guest, Nadine Nethery, is a copywriter turned customer experience and retention strategist for savvy online business owners who want to attract, retain and wow their dream customers.
In this episode, we discuss creating an intentional and client-driven email marketing strategy to keep your audience engaged (long-term) and transform your list into a loyal community of buyers and fans.
Nadine shares:
How to read the signals your audience is sending and let them guide the customer journey
How to build genuine connection through consent and curiosity (instead of pressure)
Why it's more important now than ever to be relatable and relevant in every email that you send
Why you need a personal outreach strategy, even (and maybe especially) if you run automations
Whether you’re starting or growing your first list or have multiple products/services and funnels, this episode will inspire you to treat every subscriber as the VIP they are.
Homework / Reflection:
- Notice what triggers sales for you
- Identify where automation could support connection (not replace it)
- Map your customer’s journey
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Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/cG81JyP_WKA
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Nadine Nethery is an audience-driven copywriter turned customer experience & retention strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers.
Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past!
Learn more at www.candocontent.com
Connect on Instagram: @candocontent
Check out her podcast: What Would They Do?
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