Aurelius Podcast

Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow

Jan 9, 2024
Guest
Ryan Glasgow
Product researcher and founder of Sprig, Ryan Glasgow, discusses the gap he identified in user research and market research tools. He explores the problems with typical surveys and the effectiveness of in-context survey research. Ryan also dives into the role of AI in UX research and the value a human brings as a researcher. He offers concerns and tips for using AI in customer research analysis and emphasizes the power of in-context research in customer research as a founder's perspective.
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Episode notes
1
Introduction
00:00 • 4min
2
Importance of Specific Focus in Customer Research and Providing Contextual Feedback
03:57 • 2min
3
Traditional Surveys vs. In-Product Contextual Surveys
05:27 • 4min
4
Advantages of Contextual Surveys in UX Research
09:29 • 24min
5
Democratizing Research and Elevating Research Data
33:40 • 8min
6
Wrapping up the conversation and offering a special offer for Aurelius listeners
42:04 • 3min