Aurelius Podcast
Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow
Jan 9, 2024
Product researcher and founder of Sprig, Ryan Glasgow, discusses the gap he identified in user research and market research tools. He explores the problems with typical surveys and the effectiveness of in-context survey research. Ryan also dives into the role of AI in UX research and the value a human brings as a researcher. He offers concerns and tips for using AI in customer research analysis and emphasizes the power of in-context research in customer research as a founder's perspective.
44:46
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Quick takeaways
- In-context survey research can provide more effective and valuable insights for product research compared to typical surveys.
- AI in UX research allows for faster analysis of open-ended survey responses and has the potential to elevate research data alongside other types of data to inform decision-making.
Deep dives
Ryan Glasgow's Background and the Story of Starting Sprig
Ryan Glasgow, founder of Sprig, discusses his background in design and product management and how his experience led to the creation of Sprig, a tool for in-context research.
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