Introduction

Aurelius Podcast - Episode 64 highlights with Ryan Glasgow: - The story of Sprig and the gap Ryan identified in user research and market research tools - Problems and challenges with typical surveys for product research - Effectiveness and application of in-context survey research - AI in UX research and the true value a human brings as a researcher - Concerns and tips for using AI in customer research analysis - A founders perspective on customer research and the power of in-context research