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24min chapter
Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow
Aurelius Podcast
Advantages of Contextual Surveys in UX Research
This chapter explores the benefits of using contextual surveys in UX research, including eliminating the need for extensive screening and recruitment of participants, capturing actual user behavior in real time, and asking specific questions after user actions. The speakers also touch on the topic of branding and explain their company's name choice.
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