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Remarkable Retail

Tariffs, Takeovers & Our Encore Interview with Carrie Baker, President-Canada Goose

Mar 11, 2025
Carrie Baker, President of Canada Goose, drives the company's global strategy, focusing on DTC growth and sustainability. In this engaging discussion, she shares insights on the brand's evolution, tackling challenges like counterfeiting while expanding store experiences and product lines. The conversation also addresses the impact of fluctuating tariffs on retail and delves into Canada Goose's commitment to customer experience and authentic branding. Tune in for a unique blend of past and present retail strategies!
51:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Canada Goose has seen remarkable growth from under $100 million to over $1 billion by expanding e-commerce and store presence.
  • The podcast highlights the ongoing impact of fluctuating tariffs and economic uncertainties on retail pricing and profitability for brands like Best Buy.

Deep dives

Interview Insights with Canada Goose's President

The interview with Kerry Baker, President of Canada Goose, reveals how the brand has evolved into a 'performance luxury' segment. The company has seen impressive revenue growth, skyrocketing from less than $100 million to over $1 billion in just over a decade. This transformation involved a significant expansion in store presence, with 74 locations now, along with a strong focus on e-commerce. Baker emphasizes that the brand's success can be attributed to a deep understanding of their core customer base and the relentless commitment to high-quality, functional products.

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