The Modern Manager
Inspire Employees Through Deep Purpose with Ranjay Gulati (A Replay)
Dec 26, 2023
Ranjay Gulati, author of Deep Purpose, shares insights on how organizations can unlock their potential through purpose. Topics include the power of purpose, translating purpose into the organization, managers creating purpose, finding meaning in work, and the importance of clear organizational purpose.
28:23
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Quick takeaways
- Company purpose goes beyond a purpose statement and encompasses a stable intention to accomplish something meaningful to the world.
- Deep purpose requires organizations to integrate purpose into all aspects of their operations, going beyond PR or charitable initiatives.
Deep dives
Understanding Company Purpose
Company purpose goes beyond a purpose statement. It is a larger concept that encompasses the idea of a stable and generalized intention to accomplish something meaningful and of consequence to the world beyond the self. Purpose is not about just having a mission statement, but about understanding the ideas and values that drive the organization. Purpose helps answer the why question, forcing companies to think deeply about their goals, markets, value, and impact. When purpose is clear and well-defined, it creates a framework for employees to connect the company's purpose with their personal purpose, leading to a more engaged and inspired workforce.
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