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8min chapter
Inspire Employees Through Deep Purpose with Ranjay Gulati (A Replay)
The Modern Manager
The Power of Purpose in Business
This chapter explores the significance of purpose within organizations and how it should be integrated throughout the entire company. It explains the difference between superficial and deep purpose, emphasizing the need for purpose to be taken seriously and measured in various aspects of the business. The chapter also features the example of Etsy, a company that balanced financial viability with a clear purpose and measurable social impact.
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