Identifying Pain Points for Innovation

Understanding the core pain points of customers is crucial for developing innovative solutions that address their underlying issues. Instead of solely relying on direct feedback about what customers claim to want, it’s important to delve deeper and explore the reasons behind those wants. By asking questions like how a specific solution would impact their business and the time and cost trade-offs involved, companies can uncover hidden opportunities for significant advancements. This approach led to the creation of resident-led inspections, which exemplifies how innovative thinking can yield solutions that customers may not initially recognize as valuable.