Nashilu Mouen-Makoua, the Head of Storytelling at The Browser Company, shares her insights on crafting authentic brand narratives and the innovative use of AI in storytelling. She discusses her belief that focusing on people enhances brand strength and how she uses ChatGPT for in-depth cultural research. Nash explores fostering creativity within her team to redefine tech brand storytelling and shares AI's role in making it more relatable. They even simulate a typical Arc user to gather insights, revealing how AI can transform tech narratives.
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question_answer ANECDOTE
People-First Storytelling
The Browser Company's storytelling team prioritizes authenticity by showcasing the team's diverse personalities and interests.
This approach inverts the typical "polished" tech company image, allowing for a more relatable and human connection with their audience.
volunteer_activism ADVICE
Go Wide Meetings
Conduct "go wide" meetings to generate diverse ideas, pulling references from outside the tech industry.
Encourage team members to think broadly and creatively, then refine and prioritize the most promising ideas.
question_answer ANECDOTE
QVC Kitchen Knives
For the Arc Max launch, the team sought to invert the hype around AI by making it feel relatable and accessible.
They drew inspiration from QVC kitchen knife sales, grounding the technology in a familiar and human context.
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The Browser Company isn’t just building a browser, they’re building a formidable brand—and they’re doing it with AI.
I sat down with Nashilu Mouen-Makoua, the head of storytelling at The Browser Company, to talk about how they tell stories that capture the cultural zeitgeist and connect authentically with their users—and how she integrates AI into her process for both.
We get into:
Nash’s storytelling philosophy, and why she believes focusing on people is the key to a strong brand
How to she uses ChatGPT to do deep research into past cultural moments—and the songs, movies, and products that resonated most deeply in those contexts
The brass tacks of how the creative team at The Browser Company comes up with great ideas—including how they structure internal meetings
How Nash has integrated ChatGPT to help her polish her words
What Nash thinks the gestalt of the current age is—and how The Browser Company is trying to reach “laptop people” in a fresh way
We also screen share through Nash’s conversation with ChatGPT as she conducted research for an exercise in how to position Arc, and use the LLM to simulate a typical Arc user and interview them live on the show to gather preliminary customer insights.
This is a must-watch for people who want to use AI to tell compelling stories about what they’re building in tech.
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