Evernest Property Management Show Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)
Nov 3, 2025
Discover cutting-edge lead magnets that every property manager should utilize. Learn the power of email sequences to convert prospects and the critical difference between marketing-qualified and sales-qualified leads. Explore the effectiveness of free rental analysis as the top lead magnet. Find out how AI chatbots can enhance lead capture and why timely follow-ups are essential. Plus, tips on nurturing leads through engaging newsletters and using content to establish market authority!
AI Snips
Chapters
Transcript
Episode notes
Ask For Referrals After Successful Onboarding
- Automate review and referral requests and ask new owners after a successful onboarding milestone.
- Target the moment after leasing and move-in to request referrals and Google reviews.
White Papers Help But Take Work
- Market deep dives and white papers generate quality downloads but require heavy effort.
- Those resources convert, but a simple rental analysis outperforms them in lead intent.
Offer A Free Rental Analysis
- Add a free rental analysis lead magnet to your website to capture high-intent owner leads.
- Require a BDM call before delivering the report to increase contact and conversion.