Marketing Against The Grain This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)
76 snips
Jan 21, 2025 
Mike Taylor, an expert in prompt engineering and author of "Prompt Engineering for Generative AI," joins to discuss how AI could disrupt the $84 billion market research industry. He shares insights on harnessing AI to quickly gather customer feedback, save costs, and enhance A/B testing. The conversation also covers the power of persona role-playing prompts in identifying target audiences and the importance of recording conversations to extract valuable business insights. Taylor emphasizes rethinking traditional methods for more efficient data collection.
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AI-Driven Market Research
- Replace expensive, time-consuming focus groups with AI-driven prompts.
- This can condense weeks or months of work into minutes and save significant money.
Prompt Engineering with Personas
- Instead of directly asking ChatGPT for an answer, use persona role-playing for richer insights.
- Craft prompts for distinct demographics to simulate diverse feedback on questions.
AI's Data Advantage
- AI aggregates vast internet data, providing more comprehensive insights than traditional small-scale surveys.
- It distils collective knowledge, yielding faster and potentially more accurate results.
