Marketing Against The Grain

This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)

Jan 21, 2025

Mike Taylor, an expert in prompt engineering and author of "Prompt Engineering for Generative AI," joins to discuss how AI could disrupt the $84 billion market research industry. He shares insights on harnessing AI to quickly gather customer feedback, save costs, and enhance A/B testing. The conversation also covers the power of persona role-playing prompts in identifying target audiences and the importance of recording conversations to extract valuable business insights. Taylor emphasizes rethinking traditional methods for more efficient data collection.

35:41

Episode guests

Mike Taylor

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Episode notes

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Quick takeaways

AI has the potential to revolutionize market research by replacing traditional focus groups with rapid, cost-effective insights using just one prompt.

By creating demographic personas, businesses can enhance feedback quality and gather diverse consumer perspectives to inform tailored marketing strategies.

Deep dives

AI Revolutionizing Market Research

AI has the potential to transform the $84 billion market research industry by eliminating the need for traditional focus groups. Instead of spending thousands on participant fees and lengthy data collection, one simple AI prompt can deliver real-time feedback on products or marketing strategies. This shift not only reduces costs but also significantly speeds up the process, allowing businesses to receive insights in minutes rather than weeks or months. The convenience of using AI for research makes it a compelling alternative, allowing marketers to make informed decisions swiftly.

Intro

3min

Harnessing AI for Customer Insights

10min

Unlocking Customer Insights Through Conversation Capture

4min

Revolutionizing Customer Insights with AI

4min

Harnessing AI for Market Insights

13min

Ep. 294

How can AI replace an $84 billion industry with just one prompt?

Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools to save time and money in your business.

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