The Mindset Mentor Have You Been Brainwashed?
May 11, 2022
Discover the astounding ways subconscious programming shapes our thoughts and behaviors. From branding's emotional pull to the shift in advertising strategies that target desires over needs, this discussion unpacks the influence of external factors on daily decisions. Listeners are encouraged to examine their media consumption and social circles for a more positive mindset. Learn how to take control of your own brainwashing and curate influences that foster personal growth.
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Coffee Study
- In a Yale study, participants held either hot or cold coffee briefly.
- Those holding cold coffee perceived a story character as less social, demonstrating how minor stimuli can influence perception.
Grocery Store Layout
- Grocery stores strategically place flowers and fruits first.
- This creates a perception of freshness, influencing shoppers to view the entire store more favorably.
Apple vs IBM
- Participants exposed to Apple logos brainstormed more uses for a brick than those exposed to IBM logos.
- Researchers attribute this to Apple's association with innovation, highlighting how branding influences thinking.